Jennifer Savary is currently pursuing a Ph.D. at Yale University in the School of Management. She studies how consumer choice can be influenced by the desire to maintain one’s self-image, and how these self-signaling considerations are affected by decision context. In one project she examines how the choice context can change the self-attributions consumers make about their choice to donate, and ultimately increase rates of giving. In a related project she varies how a donation request is framed and demonstrates that personal incentives affect donations by enhancing or undermining people’s inferences about their own motives for giving. A final project in this research stream examines how self-signaling can affect choice in a consumption domain.
Jennifer has also explored the positive consequences of conflict on decision making, the role of inference in anchoring and how the default effect extends to choice among assortments. Her research has been published in the Journal of Marketing Research and the Journal of Sponsorship.
Prior to starting the doctoral program Jennifer developed and managed marketing programs for Toyota Motor Sales, was a consultant with PricewaterhouseCoopers on brands such as Marriott and JCPenney and owned her own marketing consultancy. Jennifer holds an MBA from the University of Southern California and a BA from Cornell University.